Post by account_disabled on Dec 25, 2023 3:16:23 GMT -5
Privacy Types of advertising campaigns: what they are and their uses Types of advertising campaigns: what they are and their uses Marketing Miguel Galaz Index of contents What are the types of campaigns that exist? By life cycle stage 1. Expectation or teaser campaign 2. Launch campaign 3. Maintenance campaign 4. Reactivation campaign 5. Relaunch 6. Strong selling By product type 1. Propaganda 2.Social 3. Institutional or corporate 4. Industrial 5. Cobranding 6. Sponsorship I want to run an advertising campaign for my company, where do I start? Advertising, a way to reach new customers Advertising has the goal of highlighting the benefits of a product or service through a set of communication efforts. In detail, advertising has the role of persuading members of society —known as the target audience—and finally converting them into a client or consumer of our brand, through visual, written or auditory messages.
That is why an advertising campaign must be part of your marketing plan so that the public knows your brand, product or service. But, before developing and implementing a strategy, it is important to know the types of advertising campaigns in order to focus our efforts towards one of these aspects and Phone Number List obtain the best possible result. Therefore, in Aloha! We will talk to you about the types of campaigns that you should know in order to publicize your product or service, whether you will do the marketing efforts on your own or through an advertising agency. What are the types of campaigns that exist? When talking about types of campaigns we refer to strategies towards which you can focus your marketing efforts, whether traditional or digital.
Knowing the diversity of campaign types will allow you to establish, manage and optimize the results you want to obtain from your digital or traditional marketing strategy. In general, we can clify the types of campaigns into two aspects: By life cycle stage: it is generated according to the stage in which our product and even our client are. By product type: the campaign is created based on the nature of the product to be advertised. Below we explain what they are: Chart of types of advertising campaigns By life cycle stage 1. Expectation or teaser campaign As its name indicates, the objective of the teaser campaign is for the audience to begin to learn about a potential new product or service.
That is why an advertising campaign must be part of your marketing plan so that the public knows your brand, product or service. But, before developing and implementing a strategy, it is important to know the types of advertising campaigns in order to focus our efforts towards one of these aspects and Phone Number List obtain the best possible result. Therefore, in Aloha! We will talk to you about the types of campaigns that you should know in order to publicize your product or service, whether you will do the marketing efforts on your own or through an advertising agency. What are the types of campaigns that exist? When talking about types of campaigns we refer to strategies towards which you can focus your marketing efforts, whether traditional or digital.
Knowing the diversity of campaign types will allow you to establish, manage and optimize the results you want to obtain from your digital or traditional marketing strategy. In general, we can clify the types of campaigns into two aspects: By life cycle stage: it is generated according to the stage in which our product and even our client are. By product type: the campaign is created based on the nature of the product to be advertised. Below we explain what they are: Chart of types of advertising campaigns By life cycle stage 1. Expectation or teaser campaign As its name indicates, the objective of the teaser campaign is for the audience to begin to learn about a potential new product or service.
