Post by asadul238951 on May 1, 2024 23:32:40 GMT -5
This was the reason for me to take a close look at the topic of influencer marketing at XING.It's pretty easy to beat around the bush, say nothing and miss the point. This also happens again and again to blog operators. It's a real shame about the time you spent writing unnecessary content. What it takes to avoid this is creative ideas and planning . You can read what this means in detail here: Who even reads me? Target group definition As a blog owner, you have one goal, and one goal only : to be read. And you will be read by readers who have certain preferences, fears, needs, interests and personalities. Like every entrepreneur or marketer, you also have to ask yourself who you specifically want to address with your blog . In marketing, the concept of the buyer persona was created for this purpose.
This is a fictional persona created to better imagine who you are specifically targeting . Such a persona includes information about age, position Clinics Email List industry, shopping behavior, professional goals, education or leisure interests. Once you have decided who you are publishing for, you can ask yourself the following questions: What interests my followers? How do I best address them? Why are you reading this? (Decides on how the content is prepared. Is it read out of fear of something, hope for a solution, pure interest, etc.
What channels/devices do they read on? (PC or smartphone, RSS feed, email newsletter or Snapchat and Co., etc.) How often do you consult the information channels? How frequently is new content expected? Who do you trust when it comes to content worth reading or who are relevant influencers? The first step is to determine where I want to publish and how. The overall concept: the content strategy To ensure that content is not spread across the board in an uncontrolled manner, you need a solid content strategy . This includes 4 concrete steps : The content audit : Others might use the term inventory, because that's all you do with a content audit. You look at what existing content has already been published and how it has been received by users so far.
This is a fictional persona created to better imagine who you are specifically targeting . Such a persona includes information about age, position Clinics Email List industry, shopping behavior, professional goals, education or leisure interests. Once you have decided who you are publishing for, you can ask yourself the following questions: What interests my followers? How do I best address them? Why are you reading this? (Decides on how the content is prepared. Is it read out of fear of something, hope for a solution, pure interest, etc.
What channels/devices do they read on? (PC or smartphone, RSS feed, email newsletter or Snapchat and Co., etc.) How often do you consult the information channels? How frequently is new content expected? Who do you trust when it comes to content worth reading or who are relevant influencers? The first step is to determine where I want to publish and how. The overall concept: the content strategy To ensure that content is not spread across the board in an uncontrolled manner, you need a solid content strategy . This includes 4 concrete steps : The content audit : Others might use the term inventory, because that's all you do with a content audit. You look at what existing content has already been published and how it has been received by users so far.
