Post by sinthiya007 on Nov 7, 2024 2:03:30 GMT -5
There are certainly several ways to gather contacts, from leads on landing pages, marketing qualified leads in eBooks, or even subscribers who simply want to follow our blog or newsletter. But should we treat and qualify these contacts in the same way?
So, in order to clarify the types of qualification that exist, we have listed some types below and what each one means.
Subscriber - Contacts who know the company and have chosen to learn more about it. These are probably visitors who have signed up for the blog or newsletter.
Marketing Qualified Lead - Contacts who have on page seo service shown interest in the brand but are not yet ready to receive a call from the sales team. A good example is the contacts gathered from an eBook, here they were interested in the content and not the brand itself.
These contacts should be worked on by the marketing team, in order to nurture their interest and get them to “move down” to a stage in the funnel that the sales team is more likely to act on.
Lead - Contacts who have shown interest in the brand. An example of a lead is a contact who has signed up for a company campaign.
Sales Qualified Lead - Contacts who have indicated, through their actions, that they are ready for direct follow-up by the sales team.
Opportunity - Contacts that are real sales opportunities.
These contacts must be worked on by the sales team, as their intention is to buy, so we must act quickly and close a deal with them.
Customer - Business contacts won.
Evangelist - Customers who defend and recommend the brand.
These contacts are business already won. Here, they can be our promoters and refer us to third parties, so working on these contacts is extremely important, loyal customers buy more often and recommend us to their friends.
With Closum , it is possible to accurately qualify all the contacts obtained.
So, in order to clarify the types of qualification that exist, we have listed some types below and what each one means.
Subscriber - Contacts who know the company and have chosen to learn more about it. These are probably visitors who have signed up for the blog or newsletter.
Marketing Qualified Lead - Contacts who have on page seo service shown interest in the brand but are not yet ready to receive a call from the sales team. A good example is the contacts gathered from an eBook, here they were interested in the content and not the brand itself.
These contacts should be worked on by the marketing team, in order to nurture their interest and get them to “move down” to a stage in the funnel that the sales team is more likely to act on.
Lead - Contacts who have shown interest in the brand. An example of a lead is a contact who has signed up for a company campaign.
Sales Qualified Lead - Contacts who have indicated, through their actions, that they are ready for direct follow-up by the sales team.
Opportunity - Contacts that are real sales opportunities.
These contacts must be worked on by the sales team, as their intention is to buy, so we must act quickly and close a deal with them.
Customer - Business contacts won.
Evangelist - Customers who defend and recommend the brand.
These contacts are business already won. Here, they can be our promoters and refer us to third parties, so working on these contacts is extremely important, loyal customers buy more often and recommend us to their friends.
With Closum , it is possible to accurately qualify all the contacts obtained.
